diff --git a/.task.cfg.mk b/.task.cfg.mk
index aa0fe0d..bee51bf 100644
--- a/.task.cfg.mk
+++ b/.task.cfg.mk
@@ -7,4 +7,5 @@ endef
 
 EPILOG = \nfor more info: gh.dayl.in/task.mk
 PRINT_VARS := VERSION SHELL
+PHONIFY = 1
 
diff --git a/Makefile b/Makefile
index 5ea7899..4c2f259 100644
--- a/Makefile
+++ b/Makefile
@@ -4,25 +4,21 @@ TEMPLATES := $(shell find src/ -type f)
 msg = $(if $(tprint),$(call tprint,{a.bold}==> {a.magenta}$(1){a.end}),@echo '==> $(1)')
 
 ### task.mk development |> -d -ms b_green --align center
-.PHONY: bootstrap env hooks
 bootstrap: env hooks ## generate local dev environment |> -ms b_magenta -gs b_cyan
-env: 
+env: ##
 	$(call msg,Bootstrapping Environment)
 	@mamba create -p ./env python jinja2 black -y
 	@mamba run -p ./env pip install yartsu
-hooks:
+hooks: ##
 	@git config core.hooksPath .githooks
-docs-env:
+docs-env: ##
 	@mamba run -p ./env pip install mkdocs-material mkdocs-git-revision-date-localized-plugin
 
-.PHONY: l lint
 l lint: ## lint the python
 	$(call msg,Linting)
 	@black generate.py
 	@black src/*.py --fast
 
-
-.PHONY: assets
 assets: ## generate assets
 	@yartsu -o assets/help.svg -t "make help" -- make --no-print-directory help
 
@@ -35,14 +31,12 @@ git commit -m "release: $(VERSION)" --no-verify
 git tag $(VERSION)
 endef
 
-.PHONY: release
 release: version-check ## release new version of task.mk
 	$(call msg,Release Project)
 	$(call tbash,release_sh)
 
-.PHONY: clean
 c clean: ## remove the generated files
-	@rm -f task.mk .task.mk
+	@rm -f .task.mk
 
 define version_check_sh
 if git rev-parse -q --verify "refs/tags/${VERSION}" >/dev/null; then
@@ -56,13 +50,11 @@ elif [[ $(shell echo "${VERSION}" | awk -F. '{ print NF }') -lt 3 ]];then\
 fi
 endef
 
-.PHONY: version-check
-version-check:
+version-check: ##
 	@$(call tprint,>> version: {a.green}$(VERSION){a.end})
 	@$(call tbash,version_check_sh)
 	@$(call tprint,>> {a.green}VERSION LOOKS GOOD!{a.end})
 
-.PHONY: task
 info: ## demonstrate usage of tprint
 	$(call msg,Info Message)
 	$(call tprint,{a.black_on_cyan}This is task-print output:{a.end})
@@ -74,5 +66,5 @@ task.mk: $(TEMPLATES) generate.py
 
 -include .task.cfg.mk .task.mk 
 .task.mk: $(TEMPLATES) generate.py
-	$(call msg,re-jinjaing the local .task.mk)
+	$(call msg,re-jinjaing the local {a.b_cyan}.task.mk{a.end})
 	@./generate.py $(VERSION) > .task.mk || (echo "generator failed!!" && rm .task.mk)
diff --git a/generate.py b/generate.py
index 89b9c56..70ccf59 100755
--- a/generate.py
+++ b/generate.py
@@ -11,6 +11,8 @@ py_script_names = [
     "vars",
     "confirm",
     "utils",
+    "phonify",
+    "parsers",
 ]
 
 
diff --git a/mkdocs.yml b/mkdocs.yml
index 4870cb3..54f01d4 100644
--- a/mkdocs.yml
+++ b/mkdocs.yml
@@ -26,5 +26,3 @@ markdown_extensions:
   - pymdownx.inlinehilite
   - pymdownx.snippets
   - pymdownx.superfences
-
-
diff --git a/src/builtins.mk b/src/builtins.mk
index d61b792..b9307fb 100644
--- a/src/builtins.mk
+++ b/src/builtins.mk
@@ -17,16 +17,19 @@ endif
 ### task.mk builtins: |> -d --hidden
 _print-ansi: ## show all possible ansi color code combinations
 	$(call py,print_ansi_py)
+_update-task.mk: ## downloads version of task.mk (TASKMK_VERSION=)
+	$(call tprint,{a.b_cyan}Updating task.mk{a.end})
+	curl https://raw.githubusercontent.com/daylinmorgan/task.mk/$(TASKMK_VERSION)/task.mk -o .task.mk
 # functions to take f-string literals and pass to python print
 tprint = $(call py,print_py,$(1))
 tprint-verbose= $(call py-verbose,print_py,$(1))
 tconfirm = $(call py,confirm_py,$(1))
-_update-task.mk: ## downloads version of task.mk (TASKMK_VERSION=)
-	$(call tprint,{a.b_cyan}Updating task.mk{a.end})
-	curl https://raw.githubusercontent.com/daylinmorgan/task.mk/$(TASKMK_VERSION)/task.mk -o .task.mk
 .PHONY: h help _help _print-ansi _update-task.mk
 TASK_MAKEFILE_LIST := $(filter-out $(word $(words $(MAKEFILE_LIST)),$(MAKEFILE_LIST)),$(MAKEFILE_LIST))
 export MAKEFILE_LIST MAKE TASK_MAKEFILE_LIST
 ifndef INHERIT_SHELL
 SHELL := $(shell which bash)
 endif
+ifdef PHONIFY
+$(shell $(call py-verbose,phonify_py))
+endif
diff --git a/src/header.mk b/src/header.mk
index cbd20dd..a4ddb40 100644
--- a/src/header.mk
+++ b/src/header.mk
@@ -5,3 +5,4 @@ TASKMK_VERSION ?= ##- version -##
 # task.mk should be included at the bottom of your Makefile with `-include .task.mk`
 # See below for the standard configuration options that should be set prior to including this file.
 # You can update your .task.mk with `make _update-task.mk`
+# and initialize a repo with `bash <(curl -fsSL gh.dayl.in/task.mk/init)`.
diff --git a/src/help.py b/src/help.py
index 4b67f39..0a8baae 100644
--- a/src/help.py
+++ b/src/help.py
@@ -3,43 +3,22 @@
 #% block script %#
 import argparse
 from collections import namedtuple
-import os
-import re
 import subprocess
-import sys
 from textwrap import wrap
 
-###-
-from utils import Ansi, cfg  # this is just to trick the LSP during development
+###- LSP TRICK ONLY
+import sys, os
+from utils import Ansi, cfg
+from parsers import pattern, goal_pattern, gen_makefile, parse_help
 
 # -###
+
 ##- '$(utils_py)' -##
+##- '$(parsers_py)' -##
 
 a = ansi = Ansi(target="stdout")
 MaxLens = namedtuple("MaxLens", "goal msg")
 
-###- double dollar signs to prevent make escaping them -###
-###- bets on how long until I break this regex? -###
-pattern = re.compile(
-    r"""
-(?:
-  ^\#\#\#\s+ # <- raw message
-  |
-  ^(?:
-    (?:\#\#\s+)?
-    (?P<goal>.*?)(?:\s+\|>|:.*?\#\#)\s+
-  ) # <- a custom goal or actual recipe
-)
-(?P<msg>.*?)?\s? # <- help text (optional)
-(?:\|>\s+
-  (?P<msgargs>.*?)
-)? # <- style args (optional)
-$$
-""",
-    re.X,
-)
-goal_pattern = re.compile(r"""^(?!#|\t)(.*):.*\n\t""", re.MULTILINE)
-
 
 def parseargs(argstring):
     parser = argparse.ArgumentParser()
@@ -56,28 +35,6 @@ def divider(len):
     return ansi.style(f"  {cfg.div*len}", "div_style")
 
 
-def gen_makefile():
-    makefile = ""
-    for file in os.getenv("MAKEFILE_LIST", "").split():
-        with open(file, "r") as f:
-            makefile += f.read() + "\n\n"
-    return makefile
-
-
-def parse_help(file, hidden=False):
-    for line in file.splitlines():
-        match = pattern.search(line)
-        if match:
-            if (
-                not hidden
-                and not os.getenv("SHOW_HIDDEN")
-                and str(match.groupdict().get("goal")).startswith("_")
-            ):
-                pass
-            else:
-                yield {k: v for k, v in match.groupdict().items() if v is not None}
-
-
 def recipe_help_header(goal):
     item = [
         i
@@ -147,6 +104,10 @@ def fmt_goal(goal, msg, max_goal_len, argstr):
     args = parseargs(argstr)
     goal_style = args.goal_style.strip() if args.goal_style else "goal"
     msg_style = args.msg_style.strip() if args.msg_style else "msg"
+    # TODO: refactor this to be closer to parse_goal?
+    if not msg or (not os.getenv("SHOW_HIDDEN") and args.hidden):
+        return
+
     return (
         ansi.style(f"  {goal:>{max_goal_len}}", goal_style)
         + f" $(HELP_SEP) "
@@ -189,11 +150,11 @@ def print_help():
     )
     for item in items:
         if "goal" in item:
-            lines.append(
-                fmt_goal(
-                    item["goal"], item["msg"], maxlens.goal, item.get("msgargs", "")
-                )
+            newgoal = fmt_goal(
+                item["goal"], item["msg"], maxlens.goal, item.get("msgargs", "")
             )
+            if newgoal:
+                lines.append(newgoal)
         else:
             lines.extend(fmt_rawmsg(item["msg"], item.get("msgargs", ""), maxlens))
     lines.append(cfg.epilog)
diff --git a/src/parsers.py b/src/parsers.py
new file mode 100644
index 0000000..026115b
--- /dev/null
+++ b/src/parsers.py
@@ -0,0 +1,59 @@
+#% extends "py-script.mk" %#
+#% block name %#parsers#% endblock %#
+#% block script %#
+import re
+
+###- LSP TRICK ONLY
+import os, sys
+
+# -###
+
+##- '$(utils_py)' -##
+
+###- double dollar signs to prevent make escaping them -###
+###- bets on how long until I break this regex? -###
+pattern = re.compile(
+    r"""
+(?:
+  ^\#\#\#\s+ # <- raw message
+  |
+  ^(?:
+    (?:\#\#\s+)?
+    (?P<goal>.*?)(?:\s+\|>|:.*?\#\#)\s?
+  ) # <- a custom goal or actual recipe
+)
+(?P<msg>.*?)?\s? # <- help text (optional)
+(?:\|>\s+
+  (?P<msgargs>.*?)
+)? # <- style args (optional)
+$$
+""",
+    re.X,
+)
+
+goal_pattern = re.compile(r"""^(?!#|\t)(.*):.*\n\t""", re.MULTILINE)
+
+
+def gen_makefile():
+    makefile = ""
+    for file in os.getenv("MAKEFILE_LIST", "").split():
+        with open(file, "r") as f:
+            makefile += f.read() + "\n\n"
+    return makefile
+
+
+def parse_help(file, hidden=False):
+    for line in file.splitlines():
+        match = pattern.search(line)
+        if match:
+            if (
+                not hidden
+                and not os.getenv("SHOW_HIDDEN")
+                and str(match.groupdict().get("goal")).startswith("_")
+            ):
+                pass
+            else:
+                yield {k: v for k, v in match.groupdict().items() if v is not None}
+
+
+#% endblock %#
diff --git a/src/phonify.py b/src/phonify.py
new file mode 100644
index 0000000..cc4fcef
--- /dev/null
+++ b/src/phonify.py
@@ -0,0 +1,17 @@
+#% extends "py-script.mk" %#
+#% block name %#phonify#% endblock %#
+#% block script %#
+
+##- '$(utils_py)' -##
+##- '$(parsers_py)' -##
+
+
+def main():
+    items = " ".join((i["goal"] for i in parse_help(gen_makefile()) if "goal" in i))
+    sys.stdout.write(".PHONY: " + items)
+
+
+if __name__ == "__main__":
+    main()
+
+#% endblock %#
diff --git a/src/print-ansi.py b/src/print-ansi.py
index c99e316..e21be87 100644
--- a/src/print-ansi.py
+++ b/src/print-ansi.py
@@ -2,8 +2,11 @@
 #% block name %#print_ansi#% endblock %#
 #% block script %#
 ##- '$(utils_py)' -##
+###- LSP TRICK ONLY
 import sys
 
+# -###
+
 codes_names = {
     getattr(ansi, attr): attr
     for attr in ansi.__dict__
diff --git a/src/task.mk b/src/task.mk
index 663ee51..7abc9e4 100644
--- a/src/task.mk
+++ b/src/task.mk
@@ -1,8 +1,8 @@
 #% include 'header.mk' %#
 #% include 'config.mk' %#
-#% include 'builtins.mk' %#
-#% include 'runners.mk' %#
 # ---- [python scripts] ---- #
 #%- for script in py_scripts %#
 ##- script -##
 #%- endfor %#
+#% include 'runners.mk' %#
+#% include 'builtins.mk' %#
diff --git a/src/utils.py b/src/utils.py
index 0924352..1c18af5 100644
--- a/src/utils.py
+++ b/src/utils.py
@@ -96,6 +96,7 @@ class Ansi:
                     sys.exit(1)
 
             return code + end
+
     ###- the below $() variables are injected by make -###
     def add_cfg(self):
         cfg_styles = {
diff --git a/src/vars.py b/src/vars.py
index 14e8034..6792b67 100644
--- a/src/vars.py
+++ b/src/vars.py
@@ -12,8 +12,8 @@ from utils import Ansi
 
 ansi = Ansi(target="stdout")
 ###- $2 is a list of variables set by task.mk delimited with '<|>' -###
-task_vars = tuple(v.split('=') for v in "$2".split('<|>'))
+task_vars = tuple(v.split("=") for v in "$2".split("<|>"))
 length = max((len(v[0]) for v in task_vars))
 rows = (f"  {ansi.params}{v[0]:<{length}}{ansi.end} = {v[1]}" for v in task_vars)
-print('\n'.join((f"{ansi.header}vars{ansi.end}:\n", *rows,'')))
+print("\n".join((f"{ansi.header}vars{ansi.end}:\n", *rows, "")))
 #% endblock %#